Part 1. Overall Mobile Phone Market in China

June domestic mobile phone shipmentsreached34.3 million units, down 6.3percent year over year. 38 new models were released in the month, down 48.6percent year-over-year (y/y).

 

Over the past 6 months, domestic mobile phone shipments reached186.1million units and number of new model release reached246,down5.1 percent and 38.0percent y/y respectively.

 

Chart 1: Domestic mobile phone shipments from June 2018 to June 2019

 

Part 2. Development of 4G Mobile Phones

June domestic 4G mobile phone shipments were33.3million units,down 5.2percent y/y, and represented 96.9percent of the total shipments. 28 new 4G models were released in the month, down 52.5 percent y/y, accounting for73.7percent of the total new models this month.

 

Over the past 6 months, domestic 4G mobile phone shipments were 177.9million units, down 4.2percent y/y, and represented 95.6percent of the total shipments. The total number of new model release reached197, down36.7percent y/y, accounting for 80.1percent of the total new model release.

Part 3. Local and MNC Brands of Mobile Phones

June mobile phone shipments by the local brands reached 32.7million units, down 4.1percent y/y, accounting for95.2percent of the domestic mobile phone shipments. Number of new models released by the local brands (37 units)decreased by 47.1percent y/y, and represented97.4percent of the total number of new model release in the month.

 

Mobile phone shipmentvolume for year 2019by the local brands reached172.4million units, down 1.8percent y/y, and accounted for 92.7 percent of the domestic mobile phone shipments. Number of new models released by the local brands (221units) decreased by 39.8percent y/y,and represented89.8 percent of the total number of new model release in the domestic market.

 

Chart 2: June 2019 mobile phone shipments by local and MNC brands

Part 4. Development of Smart Phones

June smart phone shipments were33.2million units,down 5.0 percent y/y, and accounted for 96.8percent of the domestic mobile phone shipments in the month. Over the past 6months, smart phone shipments were177.5million units, down 4.3percent y/y, and represented 95.4percent ofdomestic mobile phone shipments.

 

In June, 27 new smart phone models were released, down 52.6 percent y/y, and accounted for 71.1percent of the number of new release.Over the past 6 months,192new smart phone models were released, down 38.3 percent y/y, and accounted for 78.0percent of the number of new release.