Part 1. Overall Mobile Phone Market in China

April domestic mobile phone shipmentsreached 36.5million units, up 6.7percent year over year. 42 new models were released in the month, down 23.6percent year-over-year (y/y).

 

Over the past 4 months, domestic mobile phone shipments reached113.5million units and number of new model release reached167,down6.7 percent and 36.0percent y/y respectively.

 

Chart 1: Domestic mobile phone shipments from April 2018 to April 2019

 

Part 2. Development of 4G Mobile Phones

April domestic 4G mobile phone shipments were34.8million units,up 6.6percent y/y, and represented 95.4percent of the total shipments. 35 new 4G models were released in the month, down 18.6percent y/y, accounting for83.3percent of the total new models this month.

 

Over the past 4 months, domestic 4G mobile phone shipments were 108.2million units, down 5.6percent y/y, and represented 95.3percent of the total shipments. The total number of new model release reached135, down32.2percent y/y, accounting for 80.8percent of the total new model release.

Part 3. Local and MNC Brands of Mobile Phones

April mobile phone shipments by the local brands reached 33.9 million units, up 7.2percent y/y, accounting for92.9percent of the domestic mobile phone shipments. Number of new models released by the local brands (35units)decreased by 32.7percent y/y, and represented83.3percent of the total number of new model release in the month.

 

Mobile phone shipmentvolume for year 2019by the local brands reached104.8million units, down 2.5percent y/y, and accounted for 92.4 percent of the domestic mobile phone shipments. Number of new models released by the local brands (147units) decreased by 39.3 percent y/y,and represented88.0 percent of the total number of new model release in the domestic market.

 

Chart 2: April 2019 mobile phone shipments by local and MNC brands

Part 4. Development of Smart Phones

April smart phone shipments were34.8 million units,up 6.5 percent y/y, and accounted for 95.2percent of the domestic mobile phone shipments in the month. Over the past 4 months, smart phone shipments were107.9million units, down 5.8percent y/y, and represented 95.1percent ofdomestic mobile phone shipments.

 

In April, 34new smart phone models were released, down 20.9 percent y/y, and accounted for 81.0percent of the number of new release.Over the past 4 months,132 new smart phone models were released, down 34.3 percent y/y, and accounted for 79.0percent of the number of new release.