Part 1. Overall Mobile Phone Market in China

March domestic mobile phone shipmentsreached28.4million units, down 6.0percent year over year. 52 new models were released in the month, down 35.0percent year-over-year (y/y).

 

Over the past 3 months, domestic mobile phone shipments reached76.9million units and number of new model release reached125,down11.9 percent and 39.3percent y/y respectively.

 

Chart 1: Domestic mobile phone shipments from March 2018 to March 2019

 

Part 2. Development of 4G Mobile Phones

March domestic 4G mobile phone shipments were27.0million units,down 3.9percent y/y, and represented 95.1percent of the total shipments. 41new 4G models were released in the month, down 38.8percent y/y, accounting for78.8percent of the total new models this month.

 

Over the past 3 months, domestic 4G mobile phone shipments were73.3million units, down 10.5percent y/y, and represented 95.3percent of the total shipments. The total number of new model release reached100, down35.9percent y/y, accounting for 80.0percent of the total new model release.

Part 3. Local and MNC Brands of Mobile Phones

March mobile phone shipments by the local brands reached 25.7million units, down 4.8percent y/y, accounting for90.5percent of the domestic mobile phone shipments. Number of new models released by the local brands (47units)decreased by 39.7percent y/y, and represented90.4percent of the total number of new model release in the month.

 

Mobile phone shipmentvolume for year 2019by the local brands reached70.9million units, down 6.6percent y/y, and accounted for 92.1 percent of the domestic mobile phone shipments. Number of new models released by the local brands (112units) decreased by 41.1 percent y/y,and represented89.6 percent of the total number of new model release in the domestic market.

 

Chart 2: March 2019 mobile phone shipments by local and MNC brands

Part 4. Development of Smart Phones

March smart phone shipments were26.9million units,down 4.1 percent y/y, and accounted for 94.9percent of the domestic mobile phone shipments in the month. Over the past 3months, smart phone shipments were73.1million units, down 10.7percent y/y, and represented 95.0percent ofdomestic mobile phone shipments.

 

In March, 40new smart phone models were released, down 41.2 percent y/y, and accounted for 76.9percent of the number of new release.Over the past 3 months,98 new smart phone models were released, down 38.0 percent y/y, and accounted for 78.4 percent of the number of new release.