Part 1. Overall Mobile Phone Market in China

February domestic mobile phone shipmentsreached14.5million units, down 19.9percent year over year. 41 new models were released in the month, down 45.3percent year-over-year (y/y).

 

Over the past 2 months, domestic mobile phone shipments reached48.6million units and number of new model release reached73,down15.1 percent and 42.1percent y/y respectively.

 

Chart 1: Domestic mobile phone shipments from February 2018 to February 2019

 

Part 2. Development of 4G Mobile Phones

February domestic 4G mobile phone shipments were 14.0million units,down 20.2percent y/y, and represented 96.4percent of the total shipments. 36new 4G models were released in the month, down 35.7percent y/y, accounting for87.8percent of the total new models this month.

 

Over the past 2 months, domestic 4G mobile phone shipments were46.3million units, down 14.0percent y/y, and represented 95.4percent of the total shipments. The total number of new model release reached59, down33.7percent y/y, accounting for 80.8percent of the total new model release.

Part 3. Local and MNC Brands of Mobile Phones

February mobile phone shipments by the local brands reached 13.1million units, down 14.7percent y/y, accounting for90.3percent of the domestic mobile phone shipments. Number of new models released by the local brands (34units)decreased by 49.3percent y/y, and represented82.9percent of the total number of new model release in the month.

 

Mobile phone shipmentvolume for year 2019by the local brands reached45.2million units, down 7.6percent y/y, and accounted for 93.0 percent of the domestic mobile phone shipments. Number of new models released by the local brands (65units) decreased by 42.0 percent y/y,and represented89.0 percent of the total number of new model release in the domestic market.

 

Chart 2: February 2019 mobile phone shipments by local and MNC brands

Part 4. Development of Smart Phones

February smart phone shipments were14.0 million units,down 20.1 percent y/y, and accounted for 96.4percent of the domestic mobile phone shipments in the month. Over the past 2months, smart phone shipments were46.1million units, down 14.2percent y/y, and represented 95.0percent ofdomestic mobile phone shipments.

 

In February, 36new smart phone models were released, down 36.8 percent y/y, and accounted for 87.8percent of the number of new release.Over the past 2 months,58new smart phone models were released, down 35.6 percent y/y, and accounted for 79.5percent of the number of new release.